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Caldwell Trust Company is honored by AdFed Suncoast

20 Mar 2018 8:28 AM | Amy Treis (Administrator)

VENICE, FL: Caldwell Trust Company has been honored with an ADDY by AdFed Suncoast, the local chapter of the American Advertising Federation, for excellence in advertising. The company won a Silver Addy for its full-page print advertisement (attached) headlined “Let’s Talk About Your Tomorrows Today.” Sheryl Vieira, Caldwell’s vice president of marketing and public relations, was art director for the ad and created the concept, which was implemented with graphic design by Troy Haggard of HQ Designs, LLC.

“Our goal was to create a campaign that conveys the significance of what we do at Caldwell Trust Company and to do it in a warm, welcoming manner. We wanted to tell potential clients about the trust services we deliver with a highly personal, one-on-one approach. That’s important to us, to our clients, and to our potential clients. With this ad we’ve been able to do it in one simple, easy-on-the-eyes concept,” Sheryl Vieira said.

Sheryl is a member of the Florida Public Relations Association (FPRA) and Florida Bankers Association. She was appointed as a member of the RESIDENCE International Marketing Advisory Committee representing this region of the United States. She has received The President’s Volunteer Service Award from the President’s Council on Service and Civic Participation in conjunction with the National & Community Service and USA Freedom Corps. She was a member of the Young Professionals of the Greater Sarasota Chamber of Commerce and was also a member of the Junior League of Sarasota.

To contact Sheryl Vieira, email or call 941.493-3600. To learn more about Caldwell Trust Company, call 1.800.338.9476 (toll-free), 941.493.3600 (Venice) or 941.926.9336 (Sarasota); email or visit

 Caldwell Trust Company is an independent trust company with offices in Venice and Sarasota, Florida. Established in 1993, the firm currently manages a billion dollars in assets for clients throughout the United States. The company offers a full range of fiduciary services to individuals including services as trustee, custodian, investment adviser, financial manager and personal representative. Additionally, Caldwell manages 401(k) and 403(b) qualified retirement plans for employers.

8430 Enterprise Circle, STE 140
Lakewood Ranch, FL 34202

941-757-1664 |

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