Visit Sarasota County (VSC) is preparing for the second year of Sarasota Big Pass and is excited to announce it will open registration for the annual program to any Sarasota County tourism related business. This discount program is during the months of August and September allowing consumers to enjoy buy one get one free, 25 percent off and $5 off deals at participating businesses.
“This program was initially designed to help local businesses during a slow period, in September. Back to school shopping is over and holiday shopping hasn’t quite started,” said Virginia Haley, VSC President. “However, we expanded the program to August and September this year. COVID-19 majority impacted our typical busy season and businesses need consumers; and consumers want to support local businesses but are facing financial burdens as well. Hopefully, Sarasota Big Pass can offer some reprieve for both sides by offering deals that encourage business sales. If anything, keeping these businesses top of mind is very important during any recovery.” Registration will be accepted throughout the program and there is no deadline to participate.